"The Importance of Measuring the Right Thing."
It is often said that you can only manage what you can measure. An unfortunate corollary is that managers tend to only manage whatever happens to be measured. In this talk I discuss several possible metrics for measuring the effectiveness of a recommendation system for web retailers and the unfortunate consequences of choosing the wrong one.
Time
May 6th, 2010 - 11:30 am to 1:30 pm
Location
Lindsay 27 Online via Centra
RSVP
dhaughton@bentley.edu
Michael J. A. Berry
Founder of Data Miners and adjunct professor at The Carroll School of Management at Boston College
Founder of Data Miners and adjunct professor at The Carroll School of Management at Boston College